Corporate communication plans Essay Example | Topics and Well Written Essays - 2000 words

Corporate communication plans - Essay Example In the analysis using the various model such as power- interest matrix and stakeholder salience model, it shows the areas in which the Ryanair airline need to improve and change to be able their customer satisfaction. The report has put an effort to help the Ryanair Company to address the challenge by outline several proposals that can improve its reputation, quality of customer services and promotion of the company in the market by using its corporate communication effectively. Corporate communication is the strategy that organizations manage and plan both internal and external communications aiming at creating favorable and reputable view among its stakeholders. It is an integrative communication structure linking stakeholders to the organization, through it, stakeholders perception of the organizations identity and image and reputation are formed (John& Balmer, 1999). Corporate communication is considered key management function. It all about managing the relationship with a company with stakeholder to maximize the corporate reputation capital. Corporate communications have the significant role in creating and maintaining businesses images of corporate entities. It is an efficient strategy organization uses to communicate the brand value and reputation to its customers, stakeholders and the target audience. Corporate reputation is the major pillar that builds the image and distinguishes an organization from its competitors. Organizations with the good reputation have developed a picture of their customers mind that help in identifying the brand, logo, product and services an organization offers. The perception of financiers, customers, and stakeholders of any organization is based on the elements of corporate communication, where the corporate reputation is the core and enormous impact on both internal and external environment of the organization. However, when